Privacy and Big Data

Book Description

Much of what constitutes is about us. Through our online activities, we leave an easy-to-follow trail of footprints that reveal who we are, what we buy, where we go, and much more. This eye-opening book explores the raging privacy debate over the use of personal data, with one undeniable conclusion: once data's been collected, we have absolutely no control over who uses it or how it is used.

Personal data is the hottest commodity on the market today—truly more valuable than gold. We are the asset that every company, industry, non-profit, and government wants. Privacy and Big Data introduces you to the players in the personal data game, and explains the stark differences in how the U.S., Europe, and the of the world approach the privacy issue.

You'll learn about:

  • Collectors: social titans that collect, share, and sell user data
  • Users: marketing organizations, government agencies, and many others
  • Data markets: companies that aggregate and sell datasets to anyone
  • Regulators: governments with one policy for commercial data use, and another for providing

Book Details

  • Title: Privacy and Big Data
  • Author: ,
  • Length: 106 pages
  • Edition: 1
  • Language: English
  • Publisher:
  • Publication Date: 2011-09-29
  • ISBN-10: 1449305008
  • ISBN-13: 9781449305000
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