E-Business and E-Commerce Management, 4th Edition

E-Business and E-Commerce Management, 4th Edition Front Cover
1 Reviews
2011-10-11
800 pages

Book Description

E- and E-Commerce : Strategy, Implementation and Practice (4th Edition)

Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.

Table of Contents

Part 1 Introduction
1 Introduction to e-business and e-commerce
2 E-commerce
3 E-business infrastructure
4 E-environment

Part 2 Strategy and applications
5 E-business strategy
6
7 E-procurement
8 E-
9 Customer relationship management

Part 3 Implementation
10 Change management
11 Analysis and
12 Implementation and maintenance

Book Details

  • Title: E-Business and E-Commerce Management, 4th Edition
  • Author:
  • Length: 800 pages
  • Edition: 4
  • Language: English
  • Publisher:
  • Publication Date: 2011-10-11
  • ISBN-10: 0273719602
  • ISBN-13: 9780273719601
File HostFree Download LinkFormatSize (MB)Upload Date
FilePi Click to downloadTrue PDF11.307/22/2015
NitroFlare Click to downloadTrue PDF11.312/08/2016
How to Download? Report Dead Links & Get a Copy

Leave a Reply